from the journal

Copywriting tips, content hacks, marketing insights and everything in between.

Starr Studio takes Sunrise Australia 2024
Lucinda Starr Lucinda Starr

Starr Studio takes Sunrise Australia 2024

Over two days at Sydney’s Carriageworks, we heard from leading innovators, creatives, and entrepreneurs about how to drive change, find purpose in your work, and set yourself up for success.

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A Copywriter's Guide To How To Write A Blog Post
Lucinda Starr Lucinda Starr

A Copywriter's Guide To How To Write A Blog Post

These copywriting tips will help you blog like a pro as you address customer pain points directly, create a seamless transition from brand awareness to conversion, and share educational content that positions your brand as an industry leader.

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8 Marketing Trends To Watch In 2023
Lucinda Starr Lucinda Starr

8 Marketing Trends To Watch In 2023

2023 is fast approaching, which means now is the time to be planning your marketing efforts for the New Year. We’ve rounded up 8 marketing trends that will be exploding in 2023.

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