from the journal
Copywriting tips, content hacks, marketing insights and everything in between.

Starr Studio takes Sunrise Australia 2024
Over two days at Sydney’s Carriageworks, we heard from leading innovators, creatives, and entrepreneurs about how to drive change, find purpose in your work, and set yourself up for success.

A Copywriter's Guide To How To Write A Blog Post
These copywriting tips will help you blog like a pro as you address customer pain points directly, create a seamless transition from brand awareness to conversion, and share educational content that positions your brand as an industry leader.

Female Founders Spotlight: 9 Aussie Startups Led By Female Entrepreneurs
Whether it’s a new business model, a creative idea that’s been well-executed, or powerful marketing that appeals to its audience, these female founders have helped to shake up the startup ecosystem for the better.

8 Marketing Trends To Watch In 2023
2023 is fast approaching, which means now is the time to be planning your marketing efforts for the New Year. We’ve rounded up 8 marketing trends that will be exploding in 2023.

5 Simple Ways To Boost Your Blog’s SEO Ranking
Ready to level up the SEO ranking of your next blog post? Discover 5 quick ways to elevate your SEO blog content.

Do you need to hire a copywriter with industry-specific experience?
Some business owners are hesitant to hire a writer without training and experience in their specific field, while others see hiring a writer outside of their industry as an advantage. Is there a right or wrong way to go about it? Here are my two cents on the topic.

How can blog content move the needle for your business?
Think blog content won’t deliver a tangible ROI? Think again. Let’s explore how SEO blog content can help you make an impact on your businesses’ bottom line.

5 Reasons Why Tone of Voice Is Your Brand’s Secret Weapon to Stand-Out Success
Are you ready to craft copy that convinces and converts? We share our top tone of voice tips with the team at Behind The Brands.

Thinking of hiring a copywriter? Here are five things you need to know
Thinking about hiring a copywriter in Sydney? We reveal the five questions you need to answer to find the right copywriter for your business.

5 Killer Blog Topic Ideas That Any Business Can Tackle In 2021
Banish writer’s block for good with five of our favourite blog topic ideas, perfect for every business and industry.