5 Simple Ways To Boost Your Blog’s SEO Ranking
There’s no shortage of blog content out there. But how do you make your latest post stand out from the pack?
No matter what industry or niche you’re working in, crafting compelling SEO blog content is a winning strategy. With the right topics and content, you can answer your customers’ burning questions, build trust and streamline the path to purchase.
The key element to ensure your customer (and Google) fall in love with your content is this: understanding the basic elements of search engine optimisation, a.k.a. SEO.
It doesn’t have to be hard, either. We’ve rounded up five quick wins you can implement today to boost the SEO ranking of your blog content and increase the visibility of your content, too.
In this blog, we’ll be covering 👀
How to write click-worthy headlines that answer the questions your audience is asking
What to include in your blog’s subheadings for SEO success
Where you should be putting your primary keywords (and why)
How to keep readers engaged with the content on your site
The importance of writing blog content that solves real problems + more!
Ready to learn how to boost your blog's SEO ranking? Let’s dive in!
1. Write a click-worthy headline that aligns with an SEO FAQ
The first thing people see when they’re scrolling through Google is your headline. So, you want to make your headline a direct representation of what’s in store for readers while also answering SEO frequently asked questions (FAQ).
So, what do we mean by SEO FAQs? Next time you Google something, scroll down to the bottom of the search results. See those questions and search terms? They’re popular FAQs related to what you’re searching for.
By understanding the questions your audience is asking, you can design blog content that answers these burning questions. 🔥
There’s a lot of noise online and it can get pretty overwhelming for readers to find the right piece of information. That’s where a killer headline comes in.
Aside from getting the right keyword for search engines, if your headline answers readers' questions from the get-go you can grab their attention and entice them to read your content.
This can be a direct answer to an FAQ question like “5 key signs you’re ready to book..” or “5 killer strategies to level up your social media game.”
In fact, research shows that 59% of the links shared on Twitter have never been clicked. The content's sharability is all based on the headline and the first few sentences of the content. So if you’re in doubt about the impact of headlines, here’s all the proof you need to spend some time writing those click-worthy headlines.
2. Add SEO keywords to your blog subheadings
Sometimes finding places to put SEO keywords can be a challenge. A great place to start is to add SEO keywords to your blog's subheadings.
Plus, people reading your blog are likely to skim it first, so if they see keywords in your subheadings, there’s a greater chance they will actually read your content.
Not only do subheaders boost the readability of your blogs, but they’re used by Google to assess the relevance of your content to the keywords you’re trying to rank for.
3. Include your primary SEO keyword in the first 200 words of your blog post
Without overloading your blog content with SEO keywords, you should include your primary SEO keyword in the first 200 words of your blog post.
Search engines typically place more importance on the first 200 words of your content. So, it's pretty important to put primary keywords in the first section of your blog to get your content at the top of the page.
Since the first section of your blog content focuses on what’s to come, it should be pretty easy to include your primary keyword from the get-go. It also helps your content stand out to readers who typically read the intro to figure out if the content will actually answer their questions.
4. Backlink to related blog posts on your own site
Backlinking is important for search engines as they signal that your content has high-quality information on a relevant topic. Backlinking can also help you get a higher ranking on Google which translates to more people seeing your content.
Backlinking to other relevant content (a.k.a. Blogs or webpages) on your own site can help drive traffic to your other content and gives people a good indication that you know what you’re talking about.
When writing blogs on a certain topic, you can direct people to other relevant content you’ve written about before or even direct them to relevant sales pages or products on your site.
5. Write content that solves problems and answers questions for your audience
Your audience is likely heading to Google or your website to answer questions. Your content should provide your audience with direct answers, and advice and help them solve a problem.
You want to get to know your audience and create and deliver content that speaks to them. There’s a lot of content out there, and sometimes the information says a lot without actually answering questions. This can be pretty frustrating for readers.
There’s nothing worse than having a bunch of tabs open trying to find the answers to your questions. So, you’ll want to stand out from all the other pieces of content by giving your audience direct advice act as an expert in your field that provides credible information that readers can count on. That way, they’re staying on your page and are likely to check out your other content.
You can even think about asking your audience direct questions on social media and writing content that actively addresses their pain points and questions.
For example, if your audience is unsure if they want to use your products or services you can write a blog post covering all the important reasons why and how your service can help them.
There’s a lot that goes into writing killer content that shows up on search engines and addresses your customer's problems. If you want to hire an expert to elevate your blog content, we can help.