We shape and champion your brand’s voice

 
 

In a sea of options, speaking with authenticity and conviction is what will make your target audience choose you. Whether you’re building a brand from scratch or taking your next step, our team of copywriters and content strategists are here to partner with you throughout the entire process.

 

Meet Your Content Team

  • Lucinda is an experienced Content Strategist, Copywriter and Social Media Manager.

    In a previous life, she worked as a digital journalist for Broadsheet Media, Concrete Playground and Eat Drink Play. Plus, she’s previously worked in social media and digital agencies, creating copy and content for Four Pillars Gin, Penfolds, Jacob’s Creek Le Petit Rosé, Elders, McGrath Estate Agents and Ray White Real Estate.

    Today, she leads Starr Studio, partnering with some of Australia’s most ambitious start-ups and scale-ups to help them launch and grow with clarity and confidence.

    When she’s not preparing tone of voice guidelines or crafting on-brand copy, you’ll find Lucinda at her local Pilates studio, sipping a filter coffee or at the park with her Bordoodle, Inka.


  • Zoe began her writing career in 2013, first making her mark in the dynamic world of publishing, and contributing to renowned titles like Harper's Bazaar Malaysia, Cleo Malaysia, Marie Claire Malaysia, and Women's Health Malaysia.

    After five years in fast-paced publishing, Zoe garnered experience in the world of digital agencies, where she honed her creative skills, creating campaigns for global brands like Rimmel, Fresh Beauty, Johnnie Walker, UOB, and Adidas.

    She later spent four transformative years with AirAsia. After that, she went on to sprinkle her creative magic and play a pivotal role in elevating Chuck's into a leading Malaysian beauty brand. Now, after a stint with Eucalyptus, Zoe brings her extensive experience to the Starr Studio team.

    Outside of work, you'll find Zoe on a never-ending quest for great food spots, falling down the rabbit hole of a new niche topic, or wandering through museums, soaking up inspiration for her next creative venture.

  • Maddy is a driven and adaptable creative with a passion for creativity, connection and strategy.

    Hailing from Wellington, Maddy began her career as an in-house digital marketer before moving agency-side as a content producer and strategist.

    From producing SEO content to managing creative briefs to leading social media strategies and even delivering detail content reports, Maddy is skilled creative strategist.

    Now, Maddy brings her strong experience in digital content to the team at Starr Studio as a content writer.

    Outside of the office, you’ll find Maddy scouting out new pieces for her (very impressive) wardrobe and flexing her creative muscles creating content for her TikTok and Substack channels.

our why

We’re supporting the next generation of leaders and changemakers to shake up the status quo, solidify their market position and leave the world better than they found it. How your brand speaks matters, and we’re here to help you find your voice.

Our approach

 

Work Passionately

We align ourselves with brands working for good, from femtech to ethical super funds and beyond.

Lead Proactively

We’re trusted partners and strategic creatives who are constantly developing smarter ways to deepen our impact.

Create Purposely

We don’t work to tick boxes. We’re curious, ambitious and care about driving meaningful change in your business (and life at large).