How can blog content move the needle for your business?
I know what you’re thinking: will blog content *actually* make an impact on my business?
Just like any marketing strategy, blog content only has a meaningful impact if you harness its full potential.
I’ll be honest with you: publishing short, ad hoc blogs that don’t leverage SEO or provide tailored value to your audience aren’t going to serve you or your business.
But when done right? Blog content has the ability to:
Boost your organic search visibility on Google: with regular SEO-optimised blogs, you can increase your chances of ranking in search engines and getting your content in front of valuable new customers.
Help you reach and target high-intent audiences: by segmenting your blog content into different content pillars based on your audience personas, you can offer tailored, hyper-relevant content to each group.
Build your Bright Starr Status™️ (a.k.a. making you the go-to expert in your space): by showcasing your expertise in relevant, practical ways, you’ll establish yourself as a trusted industry leader and will have customers flocking to your biz first.
Win trust with your customers (even before they’re ready to buy your product or service): strategic blog content can help you educate your audience about problems they might not even realise they have, and position your businesses’ offering as the solution.
Tap into your audience’s needs, pain points and motivators to inspire conversion: plus, by diving deep into what makes your audiences’ tick, you can craft blogs that make readers feel seen and increase their chances of converting into paying customers.
And that stats back us up.
Did you know businesses with high-quality blog content generate an average of 67% more leads per month than businesses that don’t?
And if website traffic is a big goal for you, blog content can help you get there (with businesses that publish blogs shown to generate 55% more website visitors).
Plus, 70% of users would rather learn about a company’s products and services through articles (such as blogs), rather than ads.
No matter what goals you’re trying to achieve, strategic blog content can help you build trust, drive conversions and inspire loyalty. It’s a no brainer, right?
Want to hire an expert to elevate your blog content? We can help. Get in touch with us and let’s nail your blog content.