Our Work
Explore our recent copy and content projects in the wild.
BESPOKE PACKAGE
Fox & Hare Financial Advice
The brief
Fox & Hare coach young professionals, millennials and next-gen leaders with practical, honest financial advice that meets them where they are and takes them where they want to go. Due to a period of rapid growth in the business, we were engaged to offer ongoing 360 content and copy support.
The result
Working alongside Fox & Hare’s Marketing Manager, we’ve helped to:
Create bi-monthly EDM content for members & prospects
Refresh the messaging across their Statement of Advice documents from financial jargon to everyday language
Produce regular SEO-optimised blog content
Craft strategic copy and captions for their social channels
Assist with ad hoc content & copywriting tasks (including drafting award submissions, member comms + more)
BLOGGING
Kin Fertility
The brief
Kin Fertility is a fertility health platform for the modern women, empowering women to take control of their fertility health. We worked with the Content Team to produce a series of long-form blogs across a range of topics including fertility health, reproductive literacy and cultural musings.
The result
Working alongside the Content Team at Kin, we pitched, researched, interviewed and produced a range of blogs for their editorial platform Tidings, including:
SOCIAL STRATEGY & COPYWRITING
Rollit Wealth
The brief
Rollit Wealth is a personal wealth platform helping Australian employees make smarter financial decisions. We were engaged to shape the tone of voice for the Rollit Wealth brand as well as craft a social media strategy across Facebook, LinkedIn and Instagram.
The result
Working directly with the CEO, we refreshed the in-app copy for the next iteration of the Rollit Wealth App and have assisted with a range of ad hoc copywriting projects (including website copy, webinar copy and digital marketing material).
We also crafted a 360 Social Media strategy to help Rollit Wealth solidify its place as a leader in the personal finance space. Our social strategy included:
Content Goals
Audience Personas
Competitor Analysis
Content Pillars
Tone of Voice Guidelines
Messaging Examples
Content Formats & Types
BLOGGING
mtime
The brief
mtime supports busy families by matching them with monciereges (housekeeping nannies) giving them time back for important things like family time and self care. Following their launch into the Sydney market, we were engaged to create a six-part blog series to boost their SEO visibility across a range of targeted keywords.
The result
In collaboration with mtime’s Head of Marketing, we researched and produced six SEO blogs tailored to mtime’s refreshed website architecture. These included topics such as:
