We shape and champion your brand’s voice
In a sea of options, speaking with authenticity and conviction is what will make your target audience choose you. Whether you’re building a brand from scratch or taking your next step, our team of copywriters and content strategists are here to partner with you throughout the entire process.
Meet the team
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Lucinda is an experienced Content Strategist, Copywriter and Social Media Manager. In a previous life, she worked as a digital journalist for Broadsheet Media, Concrete Playground and Eat Drink Play. Plus, she’s previously worked in social media and digital agencies, creating copy and content for Four Pillars Gin, Penfolds, Jacob’s Creek Le Petit Rosé, Elders, McGrath Estate Agents and Ray White Real Estate.
Today, she leads Starr Studio, partnering with some of Australia’s most ambitious start-ups and scale-ups to help them launch and grow with clarity and confidence.
When she’s not preparing tone of voice guidelines or crafting on-brand copy, you’ll find Lucinda at her local Pilates studio, sipping a filter coffee or at the park with her Bordoodle, Inka.
our why
We’re supporting the next generation of leaders and changemakers to shake up the status quo, solidify their market position and leave the world better than they found it. How your brand speaks matters, and we’re here to help you find your voice.
Our approach
Work Passionately
We align ourselves with brands working for good, from femtech to ethical super funds and beyond.
Lead Proactively
We’re trusted partners and strategic creatives who are constantly developing smarter ways to deepen our impact.
Create Purposely
We don’t work to tick boxes. We’re curious, ambitious and care about driving meaningful change in your business (and life at large).